THE PEOPLE
BEHIND THE POUCH.
House Blend is only ever as good as the farms we buy from. So we buy from a small handful of them, we come back every year, and we pay properly for the coffee we take home.
01RELATIONSHIPS, NOT SPOT BUYS
We buy from the same farms year after year. Some of those relationships are older than the brand. It's the only way the coffee gets better, season on season.
02ABOVE THE FAIRTRADE MINIMUM
Every lot in a House Blend pouch was paid for above the Fairtrade floor price, and in most cases well above it. Quality-graded lots are priced on cup score, not commodity market movements.
03SMALL LOTS, HONEST VOLUMES
We buy in the quantities we can actually roast and sell fresh. That keeps the coffee moving, keeps the growers paid on shorter cycles, and keeps our range honest at four blends.
04TRACEABLE TO THE FARM
Every green coffee we buy is traceable to a named producer or co-op. If you want to know exactly where the beans in your pouch came from, that answer exists, and we'll happily share it.
WHO WE'RE BUYING FROM.
Washed heirloom varieties. The backbone of the Organic blend, and the natural lot behind Therapy.
SL28 and Ruiru 11, hand-picked and washed at altitude.
Caturra and Castillo. The base of both Deep and Decaf.
Natural-process yellow bourbon. Deep sweetness for espresso.
Illustrative for this demo · real partner list is confirmed on request.